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From Cumbersome to Seamless: Multifit's
Redesign of Their CRM System for Enhanced
Efficiency

Fitness
Web App
CRM
UI/UX Design

Overview

Impact

The implementation of the new CRM system significantly improved operational efficiency, enhanced customer satisfaction, and provided valuable insights for decision-making.
  • Sales Increase: The new CRM contributed to a 30% increase in sales.
  • Membership Growth: Membership at Multifit increased by 12% post-implementation.
  • Efficiency Gains: Administrative tasks were completed 40% faster, freeing up staff to focus on customer engagement.
  • Customer Retention: Improved customer management led to a 15% increase in customer retention rates.

Problem Statement

The existing CRM system at Multifit was inefficient, unintuitive, and difficult to navigate, leading to decreased productivity and poor customer management.

Objective

The primary objective is to replace the existing cumbersome CRM with a more intuitive and efficient system that meets the specific needs of Multifit’s staff and customers. The new CRM should facilitate better tracking of customer interactions, streamline administrative tasks, and ultimately enhance the overall customer experience.

timeline

4 Months

Scope

Web App