The implementation of the new CRM system significantly improved operational efficiency, enhanced customer satisfaction, and provided valuable insights for decision-making.
The existing CRM system at Multifit was inefficient, unintuitive, and difficult to navigate, leading to decreased productivity and poor customer management.
The primary objective is to replace the existing cumbersome CRM with a more intuitive and efficient system that meets the specific needs of Multifit’s staff and customers. The new CRM should facilitate better tracking of customer interactions, streamline administrative tasks, and ultimately enhance the overall customer experience.